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Privacy Policy

Aivance Digital Private Limited · Last updated: June 2026 · Effective date: 1 July 2026

This Privacy Policy describes how Aivance Digital Private Limited ("Aivance", "we", "us") collects, uses, and protects your personal information when you use our AI platform and associated services.

Quick Navigation
1. Data Collection & Usage2. Cookies & Data Retention3. User Rights & Security4. International Data Transfers

1. Data Collection & Usage

Information We Collect

Aivance Digital collects information you provide directly (name, email, company details, billing information), information generated through your use of our platform (usage logs, feature interactions, API calls), and information from third-party integrations you authorise (CRM systems, ERP platforms, data connectors).

How We Use Your Data

We use collected data to deliver and improve our AI services, personalise your platform experience, generate AI model outputs and recommendations, send operational communications (billing, security alerts, product updates), comply with legal obligations, and conduct anonymised research to improve model performance.

Legal Bases for Processing

We process your data on the following bases: contractual necessity (to perform our services under the Terms of Service), legitimate interests (platform security, fraud prevention, service improvement), consent (marketing communications, optional data sharing), and legal compliance (tax, regulatory, and law enforcement obligations).

2. Cookies & Data Retention

Cookie Usage

Aivance Digital uses strictly necessary cookies (required for platform authentication and session management), functional cookies (remembering your preferences and settings), analytics cookies (understanding platform usage patterns via anonymised data), and performance cookies (optimising load times and AI response latency). You may control non-essential cookies through your browser settings or our Cookie Preference Centre.

Data Retention Policy

We retain active account data for the duration of your subscription plus 90 days post-termination to facilitate data export. AI model outputs and recommendation logs are retained for 12 months. Billing and financial records are retained for 7 years in compliance with applicable accounting regulations. Anonymised aggregated analytics data may be retained indefinitely for model improvement.

Data Deletion

Upon account termination, you may request complete data deletion within 30 days. We will confirm deletion within 14 business days. Certain data may be retained for longer periods where required by law or legitimate business interests, in which case we will inform you of the specific basis.

3. User Rights & Security

Your Privacy Rights

Depending on your jurisdiction, you have the right to: access a copy of your personal data, correct inaccurate or incomplete data, request erasure of your data ("right to be forgotten"), restrict or object to specific processing activities, data portability (receive your data in a machine-readable format), and withdraw consent at any time without affecting prior processing.

How to Exercise Your Rights

Submit privacy requests to privacy@aivancedigital.com. We will acknowledge your request within 48 hours and respond substantively within 30 days (extendable by 60 days for complex requests, with prior notice). We do not charge fees for reasonable rights requests.

Security Measures

We protect your data with: AES-256 encryption at rest, TLS 1.3 in transit, SOC 2 Type II certified infrastructure, multi-factor authentication for all administrator access, regular third-party penetration testing, and a dedicated Security Operations Centre (SOC) with 24/7 monitoring. For more detail, see our Trust Center.

4. International Data Transfers

Cross-Border Transfers

Aivance Digital operates globally. Your data may be processed in India, the United States, Singapore, or the European Union, depending on your service configuration and data residency preferences. All cross-border transfers are governed by appropriate legal safeguards.

Transfer Mechanisms

For transfers from the EU/EEA, we rely on Standard Contractual Clauses (SCCs) approved by the European Commission, supplemented by technical and organisational measures. For transfers from other jurisdictions, we comply with applicable local transfer frameworks including India's DPDP Act 2023.

Data Residency Options

Enterprise customers may elect in-country data residency (India, Singapore, EU) as part of their service agreement. Contact your account manager to configure data residency preferences. Regional data residency incurs no additional charge on Enterprise plans.

Privacy Contact

For any privacy-related enquiries, data subject requests, or to contact our Data Protection Officer, email us at privacy@aivancedigital.com. You may also write to: Aivance Digital Private Limited, Data Privacy Team, Madhapur, Hyderabad, India.